How Do you Choose the Right SEO Professional?

In the post 2015 age, SEO has become common place as part of a marketing effort for most businesses. There is now a plethora of agencies, companies and individuals that offer SEO services. So the common question is, who should I hire? We can help make that question easier to answer.

Basic things that any SEO professional should have:

  • Tools. Does the professional your interested in have a bench of tools that he uses? Find out and ask them. There are tons of tools and not one specific tool is perfect or the right answer. But, an SEO expert know’s what tools they like and which one’s they rely on.
  • A Communication Plan. Again, there is not perfect plan on how an expert should communicate with their clients. But, based on experience, regular communication is important and goes a long way. From simple emails reviewing specific questions to reporting calls or occasional detailed calls, some form of communication on a regular basis is important.
  • A Tactical Strategy. This is somewhat controversial in the SEO World, but we believe that a good SEO Strategy is compiled of unique tactics that should be specific to your campaign needs. We build a tactical strategy for every client we worth with. We then maintain this strategy and update it as our engagement grows.
  • Professional Experience. There can be extreme variations in experience with SEO specialists in the internet marketing industry. That is perfectly normal. Specialists that have been doing work for 3 years can be as knowledgeable as someone working in the industry for 10 years. What’s important to know is what types of experience they have had. Where have they worked? What types of clients have they worked with? What types of situations have they dealt with, Etc.
  • Proven Results. This is obviously an important one. This can come in all shapes and sizes, but the important thing is, has there been results proven from the clients point of view. Meaning, did you drive increases in traffic? Did you drive increases in leads? Did you drive increases in revenue? While sometimes this can be subjective, all good SEO professionals have some feathers in their hat when it comes to this.

Without a doubt there are other factors to weigh in when looking for that perfect SEO expert, but the list above highlights some of the most important aspects of looking for professional help. Hire the right SEO specialist and you’ll be rewarded long term with a strong relationship and growing results for your business.

Let Kashmer Interactive, LLC  earn your business. Contact Us today by calling (704) 759-6188 or Completing a Quote.